...it’s made by sincere men, with beards, who used to work in Starbucks...
Canadians with beards playing heartfelt, pedestrian rock music – we all need this shit. Nobody knows how much they need it until they find themselves standing in a Mediterranean bar on holiday, or in Top Shop, or stuck on the North Circular on the way to Ikea singing along to the Christian soft metal of ‘How You Remind Me’. It is the core of our shared musical experience, the FM glue that binds us as one.
And it’s made by sincere men, with beards, who used to work in Starbucks but now instead provide your in-store coffee drinking soundtrack. Isn’t that neat?