Rita Ora – ‘How We Do’

She's churning out inoffensive pap

Step aside Cowell, there’s a new sure-fire way to launch a pop star. Step one: release a ’90s-influenced dance single that gets you in Nick Grimshaw’s phonebook. Step two: once you’re cool, churn out inoffensive pap and sell a million records to mums. It worked for Jessie J. Now Rita Ora is reverting to type on a song trying so hard to be ‘Friday Night’ by Katy Perry it needs a restraining order.

Sam Wolfson

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