In partnership with VO5. What are the top guys at SXSW festival in Austin listening to and wearing? Have a look right here.
Jeffrey Browne, 19, student
Listening to: MGMT, 'Little Dark Age': “It’s got a dark ominous feel, and an ‘80s kind of vibe too. It’s perfect.”
Wearing: Vintage bandana, American Eagle Outfitters shirt, Quiksilver trousers, Sanuk shoes.
Best thing about Austin: “The food scene. I’m a vegetarian and even I had to try the brisket!”
Best hairstyle in music: “Post Animal have some really great hair.”
Jakari Wrencher, 22, student
Listening to: Princess Nokia, 'Goth Kid': “She’s an outcast and I relate so hard. I understand that pain!”
Wearing: Homemade dress, Payless shoes.
Best thing about Austin: “The people – I love all the weirdos!”
Best hairstyle in music: “Solange – everytime she changes her hair, I want to copy it!”
Msaki (Asanda Muana), 30, artist
Listening to: August Greene, 'Black Kennedy': “I usually struggle with hip-hop fusion, but I think this has a really interesting sound.”
Wearing: Mahoney hat, vintage shirt, Superella skirt, Pamela Lindgren necklace.
Best thing about Austin: “It’s a city that soaks up its artforms - there’s graffiti on the walls, and music venues are a prominent part of Austin.”
Best hairstyle in music: “Thandiswa Mazwai - her hairstyle is crazy. Incredible braided mohawks!”
Anthony King, 26, filmmaker
Listening to: The Japanese House, 'Clean': “She sounds like a modern Imogen Heap. You feel like you’re in a room of sound and it takes over your whole body.”
Wearing: Forever 21 shirt, Uniqlo trousers, Nike trainers.
Best thing about Austin: “The BBQ. That’s it. BBQ.”
Best hairstyle in music: “Solange – she literally has a song all about hair.”
Janelle Whitehead, 29, barista
Listening to: Sho Baraka, 'Pianos In Jericho': “It challenges us to look at our own hearts and motivations before attacking others.”
Wearing: Goorin Bros. hat, Stephanie Rose top, vintage skirt, Teysha shoes.
Best thing about Austin: “There is never a lack of things to do. Every weekend brings a new event to the city.”
Best hairstyle in music: “Sudan Archives is my favourite.”
Dan Murphy, 28, product manager
Listening to: Lotus, 'Greet The Mind': “Most of their songs are instrumental. So you can just put them on and skate through the city.”
Wearing: Cerebral Brewing hat, vintage shirt, Patagonia trousers, Nike trainers.
Best thing about Austin: “The parks! They do a really good job of making space for everybody.”
Best hairstyle in music: “Cher – it created her. Iconic.”
Leena Lee, 23, marketing specialist
Listening to: CIFIKA, 'Intelligentsia': “She’s a Korean artist who experiments with sound and it’s really unusual.”
Wearing: jacket from Korea, Forever 21 dress, Fila trainers.
Best thing about Austin: “The vibe and music. People are just so into the music here, and it’s really
refreshing to be immersed in it.”
Best hairstyle in music: “It’s got to be CIFIKA.”
Justice Shaw, 24, rapper
Drake, 'God’s Plan': “He did something bigger and better than music. He let people know that he’s here for them and not just for the music.”
Wearing: Jacket and shirt from Las Vegas, Elite Premium Denim jeans, Nike Air Jordan trainers.
Best thing about Austin: “The way that people come together. There’s nobody out here causing any problems. It’s just a beautiful thing to see.”
Best hairstyle in music: “Lil Uzi Vert, surely?”