Celebrating the brilliant visuals that accompany your favourite tracks
We’ve already celebrated some pretty iconic music videos throughout history over the years. The VO5 NME Awards 2018 will see another clip join those ranks of winners and take its place in the history books. You’ll find the nominees battling it out for Best Video below – have a watch and cast your vote wisely.
The VO5 NME Awards 2018 will take place at London’s O2 Academy Brixton on February 14.
The Big Moon – ‘Sucker’
Why it’s great: It’s a pistols-at-mid-afternoon showdown between frontwoman Juliette Jackson’s cowboy and drummer Fern Ford’s moustachioed villain.
Best moment: Every time guitarist Soph Nathan pops up as a different character in a wild West populated only by Big Moon members.
Director: Louis Bhose.
Charli XCX – ‘Boys’
Why it’s great: Not only is it very funny and silly, like most of the most music videos are, it also highlights how ridiculous it is when women in music videos are sexualised in similar scenarios.
Best moment: Is it Vampire Weekend’s Ezra Koenig brushing his teeth? Diplo with a load of puppies? Riz Ahmed talking to the giant pink teddy he’s giving a piggyback to? An oiled-up, weight-lifting Jack Antonoff? It’s too hard to choose.
Director: Charli XCX.
St. Vincent – ‘Los Ageless’
Why it’s great: It’s full of surreal, odd takes on the industry of cosmetic procedures that’ll make you laugh and squirm.
Best moment: When Annie Clark’s skin gets stretched out like a piece of bubblegum.
Director: Willo Perron.
Taylor Swift – ‘Look What You Made Me Do’
Why it’s great: It was a lavish, extravagant, and knowing return from Swift, who took all the gossip and insults that had been spurring headlines since ‘1989’ and reclaimed them for herself.
Best moment: The end, where a line-up of “old Taylors” spin criticisms against the star (she’s fake, she always plays the victim) into their personas.
Director: Joseph Kahn.
Dua Lipa – ‘New Rules’
Why it’s great: It plays out Dua’s transition from having to be warned off breaking her three golden rules by her friends, to her being the one doing the warning, via synchronised dances, flamingos, and group hairbrushing seshes.
Best moment: When Dua and friends literally walk on water.
Director: Henry Schofield.
Pale Waves – ‘Television Romance’
Why it’s great: Even in a setting as ordinary and unglamorous as a council estate, it makes Heather Baron-Gracie look like a star.
Best moment: Heather’s playful, gif-worthy eye roll in the first chorus.
Director: Matty Healy.