30 Seconds To Greatness: Paul-Anthony Smith

As part of our #LifeHacks project, NME and the University of Salford are asking prominent figures from the creative industries to give an insight into their career journeys.

Each ’30 Seconds To Greatness’ video features a bitesize piece of advice, or a lesson learned, from people who have made it to the top in music, fashion, film, tech, and other creative industries.

This time, our words of wisdom come from Paul-Anthony Smith, a fashion brand director who works with Primury, makers of innovative minimal sneakers, and denim specialists Wåven, among others.


He’s also currently working on a music project with electro musician Tourist. Paul-Anthony’s advice focuses on the importance of creating a close, collaborative network: “Ask your friends for advice – they will always help you.”

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