As part of our #LifeHacks project, NME and the University of Salford are asking prominent figures from the creative industries to give an insight into their career journeys.
Each ’30 Seconds To Greatness’ video features a bitesize piece of advice, or a lesson learned, from people who have made it to the top in music, fashion, film, tech, and other creative industries.
This time, our words of wisdom come from TV and radio presenter James Barr, who regularly appears on MTV News and Heat Radio, and also co-hosts the hit podcast A Gay and a Nongay.
“There’s no point trying to chase a trend, or be anything other than the most authentic you,” James advises. “Be you, and be big.” Watch his full advice video below.