30 Seconds To Greatness: Kirsty Fairclough

As part of our #LifeHacks project, NME and the University of Salford are asking prominent figures from the creative industries to give an insight into their career journeys.

Each ’30 Seconds To Greatness’ video features a bitesize piece of advice, or a lesson learned, from people who have made it to the top in music, fashion, film, tech, and other creative industries.

This time, our words of wisdom come from Associate Dean: Research & Innovation in the School of Arts and Media at the University of Salford Kirsty Fairclough, whose work covers celebrity as a cultural phenomenon, gender and the contemporary Hollywood film industry and Prince as a cultural icon.


“Perfection is not really the goal,” Fairclough explains, “you don’t need to strive for perfection because it really doesn’t exist.”

“Just be great at what you do!” she added. Watch her full advice video above.

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