Amazon Prime Day is the internet sales giant’s annual drive to get rid of extra stock by churning out amazing new deals every few minutes. Like Amazon during Black Friday this day of sales will have you chained to your computer or phone waiting for the pricetags on your wishlist to be slashed. Below you’ll find the best deals and how to make the most of them – we’ll be updating this page on the day, minute by minute, so you don’t miss out on any of the best offers.
What are the best Amazon Prime Day deals?
We’ll keep this page updated with the best deals as they arrive, starting 6pm on Monday, July 10 and continuing until midnight on Tuesday, July 11. Check out the best offers so far below – we’ll be updating it throughout Prime Day, so keep it locked here.
Amazon product offers
These are among the best deals out there – because they’re Amazon’s own tech.
- Amazon Echo Dot – 30% off (down from £49.99 to £34.99).
US users get a 30% discount – it’s currently $34.99.
Amazon’s own page explains its functionality fully, but the Dot allows you to use Alexa voice control and play music through Amazon Music Unlimited or Spotify.
- Amazon Echo – 47% off (down from £149.99 to £79.99).
US users get a 44% discount – it’s currently $99.99.
The beefier sibling of the Echo Dot has all of the same skills, plus a big speaker for a better music and Alexa experience.
- Amazon Kindle Fire – 40% off (down from £49.99 to £29.99)
US users get a 32% discount – it’s currently $42.99.
For a 7″ tablet, that is an absolute steal.
- Amazon Fire TV Stick – 25% off (down from £39.99 to £29.99)
This handy little device plugs into your TV display, connects to your Wi-Fi network, and lets you use Amazon Video, Netflix, BBC iPlayer and loads of other telly apps. It’s also got a voice remote, if that’s your bag.
- Amazon Kindle Paperwhite E-reader, 6″ Display – down 27% (from £109.99 to £79.99)
Amazon’s best-selling Kindle is on sale until midnight, June 10.
- Sennheiser HD 598SR Over-Ear Headphones – down 50% (from £199 to £99)
Trusted Reviews loved the original version of these headphones – they said their “open, powerful sound is extremely versatile and they’re comfortable enough to wear from morning to night, every day.” These ones have a remote that you can use with phones and tablets.
- 100% CLAIMED
Bang & Olufsen’s wired, over-ear H6 headphones – 44% off (down from £239 to £135)
Trusted Reviews say these “sit happily alongside the top Bose and B&W pairs in terms of sound quality and build”, saying expense was their only issue. That isn’t the case with this deal – more than £100 has been shaved off the RRP.
- SOLD OUT
Beats’ Studio wireless over-ear headphones – 39% off (down from £329.95 to £199.99)
Trusted Reviews praised the noise cancellation of these headphones but highlighted a few sound issues: “Beats Studio improve upon their predecessors with simpler active noise cancellation and a more streamlines design. They’re enjoyable headphones, but thanks to a few sound issues we’d recommend checking out a few other sets for becoming part of the Beats brigade.”
- Philips Fidelio X2 Hi-Res Headphones – down 52% (from £272.07 to £129.99)
What HiFi praised the “unrivalled comfort and an eye-pleasing design” of these headphones, while calling the sound “hugely listenable”.
- Bluedio U Plus Bluetooth DJ Headphones – down 31% (from £179.99 to £124.99)
State-of-the-art bluetooth over-ear headphones with noise isolation and 180º rotary design.
- Jabra Move Wireless Bluetooth On-Ear Headphones – down 55% (from £79.99 to £35.99)
More than half the price has been shaved off these headphones: “if you’re on a tight budget, these are a good buy”, say What Hi-Fi.
- Ultimate Ears BOOM 2 Bluetooth Speaker – down 58% (from £169.99 to £71)
This waterproof speaker was named “a modern classic” by Tech Radar in their review. Trusted Reviews also love it – they called it “one of the best rugged portable speakers around”.
- Bang & Olufsen A1 Bluetooth portable speaker – down 37% (from £199 to £125)
This miniature speaker can fit in the palm of your hand and weighs just 600g, but its battery provides up to 24 hours of bass-heavy playback. You can also use it as a portable conference call tool, thanks to its powerful microphone, and it’s both dust- and splash-resistant. Not water-resistant, though.
- Trust Vigor 2.1 speaker set for PC & Laptop – down 23% (from £59.99 to £45.99)
Reviewers say these desktop speakers have a decent subwoofer that provides good-value bass.
Record player offers
- ION Audio Max LP Belt-Drive Turntable – down 38% (from £79.99 to £49.99)
You can convert your vinyl into digital files via PC or Mac with this player. It has some pretty decent built-in speakers as well as a speaker jack to connect to larger speakers.
- Audio-Technica Belt-Drive Stereo Turntable – down 37% (from £149.99 to £95)
What Hi-Fi describes this as an “attractive entry-level deck”. Like the ION player, it has built-in speakers, and it rips records to digital files.
- Pioneer PL-30-K Fully Automatic Vinyl Turntable – down 50% (from £299.99 to £149.99)
CNET calls this “an excellent ‘starter’ turntable”.
- Gorillaz: ‘Humanz’ – down 30% (from £22.99 to £15.99)
‘Humanz’ is the banging fifth album from Damon Albarn and Jamie Hewlett’s animated band.
- DEAL ENDED
The Vaccines: ‘English Graffiti’ – down 26% (from £17.56 to £12.99)
The indie titans’ third record ‘English Graffiti’ is their most colourful, genre-spanning yet.
- SOLD OUT
iOTA 10.1-Inch Laptop – 47% off (down from £189.99 to £99.99)
This 2-in-1 laptop becomes a tablet when you take off its keyboard. It comes with Office Mobile and should be great for basic computer needs.
- Dell Inspiron 15 3000 Laptop – 26% off (down from £379 to £279.99)
PC Mag calls this PC “a fully functional, well-made laptop with good speed and a low price point.” Should be able to handle most things you throw at it.
- Dell Inspiron Gaming Laptop – 22% off (down from £899 to £699.99)
Trusted Reviews weren’t hugely impressed by the screen quality on this gaming laptop, but otherwise they praised its high performing power. They say: “What it lacks in terms of screen quality it makes up for in design, battery life, build and its touchpad, making it a better choice than rivals.”
- DEAL SOLD OUT
Microsoft Surface Pro 4 12.3-inch Tablet – down 46% (from £878.75 to £476.99)
Let’s make no bones about this one: Trusted Reviews called it “the best Windows tablet ever made” and Tech Radar asks: “Is this finally the tablet to replace your laptop?” One to consider for sure.
Musical instrument & accessory offers
- Lindo 933C Alien Black Acoustic Guitar & Gigbag – down 22% (from £114.99 to £89.69)
The distinctive design of this one is reflected on its matching strap. It comes with a 12-month warranty.
- DEAL ENDED
RockJam Electric Guitar ‘super-kit’ – down 39% from £129.99 to £79.80
This comes with spare guitar strings, a strap, a 10-watt guitar amp and a bag. It’s got a five-way pickup selector switch, three single coil pickups, tone controls and a whammy bar.
- 100% CLAIMED
Rocket BJW01 5-string Deluxe Banjo – down 32% (from £134.64 to £90.99)
For all the bluegrass types out there.
- Alesis Burst Kit: Electronic Drum Kit Bundle – down 21% (from £379.99 to £299.99)
An electronic drum kit! Good for beginners, according to reports.
Blu-ray & DVD offers
- Harry Potter: complete collection (Blu-Ray) – down 20% (from £29.99 to £24)
- Peaky Blinders series 1-3 (DVD) – down 20% (from £16.99 to £13.59)
- Friends: Complete season 1-10 (Blu-ray) – down 27% (from £59.88 to £43.99)
All episodes ever of the most well-loved sitcom ever.
- The Walking Dead: Complete season 1-6 (DVD) – down 20% (from £39.99 to £31.99)
Rick Grimes and co kicking zombie ass in AMC’s hugely popular drama.
- The X-Files: Complete season 1-9 (DVD) – down 20% (from £40 to £32)
The truth is out there…
- The West Wing: Complete season 1-7 (DVD) – down 35% (from £45.99 to £30)
Remember when US politics was mildly straightforward?
- Terminator Quadrilogy (Blu-ray) – 20% off (from £15.44 to £12.35)
You’ll be back. Watching them. Back to back.
- Modern Family: Seasons 1-6 (DVD) – down £21% (from £27.99 to £22.13)
Rejoin the Pritchetts and the Dunphys for the first six of eight seasons.
- DEAL ENDED
Twin Peaks: Definitive Gold Box Edition – down 20% (from £11.99 to £9.59)
The full story of Laura Palmer: both versions of the pilot, 29 remastered episodes, deleted scenes, feature-length documentary ‘Secrets from another Place’, and a ton of other extras.
- Deadpool (4K Ultra HD Blu-ray) – down 20% (from £8.99 to £7.18)
Ryan Gosling’s motormouthed, sarcastic antihero smashed the box office with this hilariously rude Marvel film.
- SOLD OUT
Game of Thrones season 1-6 (Blu-ray) – down 30% (from £56.99 to £39.89)
Get ready for the impending season 7 with this enormous box-set of Westeros. A similar discount is available on the DVD.
- The Godfather: The Coppola Restoration (Blu-ray) – down 22% (from £12.89 to £9.99)
All three legendary Godfather films for next to nothing.
- Motorola Moto G5 16GB (sim-free) – down 25% (from £179.99 to £134.99)
This cut-price Android phone is the best-selling phone of the day.
- Singing Machine SML-383 Portable CD-G Karaoke Player – down 30% (from £59.99 to £42)
For the karaoke lovers out there! This comes with 3 CDs of well-known tunes.
- Xbox One S (500GB) with Forza Horizon 3 + Minecraft + Chatpad & Headset + second controller – down 39% (from £296.21 to £179.99)
Nine months ago you wouldn’t have even got the console and a game for the same price. Now there’s this corker of a deal, giving you an extra controller, two free games, a mini Xbox keyboard and a headset. The best thing about it is that there are still several years of life in the Xbox One S. For people who’ve been thinking about getting a PS4 or an Xbox One, this is probably the deal to go for.
- Xbox One S (500GB) with Forza Horizon 3 – down 18% (from £249.99 to £203.79)
If you’re not a Prime member, you can still get a cut-price Xbox One with this deal, along with racing game Forza Horizon 3.
- Sony PlayStation 4 (1TB) Pro + Horizon Zero Dawn + Wipeout + Call of Duty: Infinite Warfare – down 22% (from £447.73 to £349.99)
In this bundle, not only do you get a PS4 Pro – you also get 3 amazing games, for just £10 more than you’d pay for the console by itself.
- The Nintendo Switch is also finally back in stock – but there’s no discount yet.
This is the console that brought us the brilliant Zelda: Breath of the Wild earlier this year.
- Xbox Live Gold 3-month subscription plus £10 credit – down 48% (from £24.99 to £12.99)
For Xbox owners this is bargain, giving you £10 spending credit for games on your Xbox account, as well as giving you the ability to bolt a further three free months onto your Xbox Live subscription. NB: you can only get one of these per customer.
- Playstation Plus 15 month membership – down 45% (from £54.98 to £29.99)
This incredibly generous offer gets you almost half price on more than a year of Playstation Plus membership – meaning loads of multiplayer time, exclusive discounts – and, over the 15 months, 30 free games (2 per month).
- Grand Theft Auto V (Xbox/PS4) – down 32% (from £30.81 to £20.99)
The latest in the classic Rockstar series.
- LG Electronics HD Ready 720p 27.1-Inch LED TV – down 28% (from £199 to £144.99)
You can wall mount this small-scale HD LED TV.
- Epson EH-TW5300 LCD Projector – down 32% (from £529.99 to £359.99)
This cute, compact projector got a middling review from Trusted Reviews: it’s bright and runs quietly in eco mode, but can be noisy otherwise – and its darker shades aren’t as clear as you might like, they say.
- DEAL SOLD OUT
Sony ILCE7KB.CE Full Frame Compact System Camera – down 54% (from £1,549.99 to £719)
This compact camera, which works with multiple lenses, manages to fit in “a seriously impressive specification” says Trusted Reviews.
- GoPro HERO5 Session Action Camera – down 36% (from £381.05 to £244.99)
This GoPro comes with a case, a floating grip and a head strap.
Keep an eye on this page for more updates as new deals come in.
What is Amazon Prime Day?
Now in its third year, Amazon Prime Day is a day in July dedicated to special offers and deals on products sold by Amazon. Limited numbers of items will be sold in flash sales – this is often where you’ll find the best offers. New offers will be added as often as every five minutes, and we’ll be updating this page with the best new deals throughout the day. Keep it bookmarked!
When is Amazon Prime Day?
July 10-11. It starts at 6pm on Monday July 10 and runs until the end of Tuesday 11.
Do students get better deals?
With their Prime subscription, yes. If you sign up for Amazon Student through your university, you’ll get the first six months of Prime free, and then you’ll only pay £39 per year, rather than the £79 normal Prime subscription. With a Prime subscription you’ll get free one-day delivery, free access to Amazon’s Instant Video Prime library, and the opportunity to get a super-cheap Amazon Music Unlimited subscription.
Do I need to be a Prime member to access the deals?
Yes – but that doesn’t mean you have to pay anything yet.
You can sign up for a free Prime trial on Prime Day to see what the benefits are like. After the trial period ends you’ll automatically be billed for a Prime subscription unless you cancel it.