Before unveiling her latest album ‘Art Angels’, Canadian electro wizard Grimes teased one of her favourite tracks in the most idiosyncratic way possible. ‘Kill V Maim’, she said, was “written from the perspective of Al Pacino in The Godfather Pt 2… except he’s a vampire who can switch gender and travel through space.”
When the actual track arrived, you could almost see the blood on its chin, so it’s no surprise that the video, likewise, is killer – even though all of Grimes’ videos are, really. This one contains heaps of references to videogame culture, and in a similar way to Grimes’ ‘Genesis’ video it features a squad of her badass mates.
What’s new, though, is a narrative featuring the blood club from Blade, the heart containers from the Zelda games, Grimes’ nasty vampire posse, hand-drawn graphical additions, and the YOU DIED typography from the oppressively bleak Dark Souls universe.
As well as that, the video was directed by Grimes (aka Claire Boucher) and her brother Mac, on location in Toronto. Just like her album – which was entirely her work, other than contributions from Janelle Monáe and Taiwanese rapper Aristophanes – this is her own creative vision. See it in its mad, blood-drenched glory below.