Set to release his fourth album ‘Views From The 6’ in April, Drake last night decided to wrestle back some of the hip-hop spotlight from Kanye by very publicly teasing the artwork to his new project. Indeed, what better way to promote your upcoming album than by buying advertising space on billboards across your home city of Toronto?
— Billy Bishop Airport (@BBishopAirport) February 9, 2016
Naturally, Drake fans the world over have been suitably tantalised by this new teaser, speculating that the caption on the 29-year-old’s Instagram post – ‘All Star Weekend 2016’ – is a not-so-subtle nod to the fact that the annual NBA All-Star game will take place in Toronto this coming weekend. And, given that he’s already released one single – ‘Summer Sixteen’, which had a huge ‘6’ as its artwork – from the album, it wouldn’t be too far-fetched to suggest that Drake may be ready to release some more material from ‘Views’ to coincide with this weekend’s basketball fun and frivolity.
While it may be a bit too much to hypothesise that Drake will forego his scheduled April release date and go for a surprise-release this weekend – particularly as tomorrow is set to be Global Kanye Day – that hasn’t stopped fans from whipping up the hype and expectation for ‘Views From The 6’ on social media.