Fidlar‘s ‘Why Generation’ is a song that truly encapsulates what it is to be what advertisers and old people call a ‘millennial’: there’s apathy, plenty of disillusionment and that overall feeling of confusion.
Its accompanying video, which the band dropped earlier today, also attempts to sum up what its like to be part of this WhatsApp generation, but with added emojis.
The clip (see below) shows drummer Max Kuehn idly watching his band’s own video on his phone as he tucks into a burrito. There are emoji animals, emoji pets defecating, emoji gig-goers and even an emoji version of the band themselves. It’s an emoji masterpiece if we’ve ever seen one.
Check it out below.