Veteran electronic wunderkind Four Tet recently released album number nine, ‘New Energy’. After almost two decades of producing music under the Four Tet moniker, Kieran Hebden is used to the ever-changing nature of music and how it’s consumed; but what he probably didn’t expect was how a perfectly innocuous Tweet about the kit he used on the new record would inspire a massive viral trend.
Earlier this week, Hebden posted this innocent Tweet, just showing the fans where her recorded ‘New Energy’, and what kit he used.
This is where I recorded and mixed the album and all the gear I used pic.twitter.com/ncwoleHwYs
— Four Tet (@FourTet) October 25, 2017
Showing you don’t need the most expensive equipment to make music, and boasting a charming view out the window, Hebden proceeded to answer fans questions about the recording process; but whilst this went on, his Tweet started to become a massive meme, with other Twitter uses posting the same caption alongside images of their own “studios”.
This is where I recorded and mixed the album and all the gear I used pic.twitter.com/XTODJbdmf4
— REGISTER TO VOTE… (@artworkmagnetic) October 26, 2017
This is where I recorded and mixed the album and all the gear I used pic.twitter.com/5sLhmbmTtg
— 9:Ø (@kodenine) October 27, 2017
This is where I recorded and mixed the album and all the gear I used pic.twitter.com/c3bnSaPKZU
— Ninja Tune (@ninjatune) October 27, 2017
Some, like Ed Simons from Chemical Brothers, didn’t seem to get the joke:
But Hot Chip’s Joe Goddard got in on the action:
This is where I recorded and mixed the album and all the gear I used. pic.twitter.com/lsm1HBq2iE
— Joe Goddard (@JoeHotChip) October 27, 2017
And Hebden seems to be enjoying the jokes that have come from his Tweet:
— Four Tet (@FourTet) October 27, 2017
Once again, the internet taking something fairly simple and making it into something wonderful.