Gotye + ‘Call Me Maybe’ = Mash-Up Hell

It had to happen. The two biggest hits of 2012, mashed together to create a YouTube clip destined to clog up your Facebook news feeds for days to come. It’s by a group called Pomplamoose, and it’s a pretty flagrant attempt to engineer a viral sensation on social media.

The chorus features the chords to Carley Rae Jepsen’s ‘Call Me Maybe’ and the vocals to Gotye’s ‘Somebody That I Used To Know’. For the verses they flip it the other way round. It’s kind of unlistenable, but it foregrounds an interesting and very modern phenomenon: the two biggest songs of the year are also online memes. Was it the meme that made them hits? Or vice versa?

Whatever. Everyone knows that the best iteration of the ‘Call Me Maybe’ meme was Enter Shikari’s acoustic version of the track, performed here in the NME office. You can watch that below.