Jimmy Iovine, the 62-year-old head of streaming service Apple Music, recently appeared on CBS show This Morning to promote the service’s playlists, but in doing so caused a stir by making sexist comments about women’s capacity to choose music for themselves.
“I always knew that women find it very difficult at times – some women – to find music,” he said. “And this [Apple Music] helps makes it easier with playlists, curated by real people.”
When asked how the creative concept of Apple Music’s playlists came about, he continued: “I just thought of a problem – girls are sitting around talking about boys or complaining about boys, when they have their heart broken or whatever. And they need music for that, right? It’s hard to find the right music. Not everybody knows a DJ.”
We put the full quotes to Carlotta and Ana of Spanish garage-rock four-piece Hinds – here’s what they had to say in response.
Iovine has since apologised for his comments, saying, “We created Apple Music to make finding the right music easier for everyone — men and women, young and old. Our new ad focuses on women, which is why I answered the way I did, but of course the same applies equally for men. I could have chosen my words better, and I apologise.”