Instagram’s New Algorithm Means You Could Be Seeing A Lot More Of Your Favourite Artists

Let’s face it: we all love Instagram. We love taking glossy and shameless photos of our avocado-dominated brunch, we love pretending that we’re able to spot the artistic differences between the Perpetua and Ludwig filters, and we love to scroll through our timelines, packed full of fancy photos from our friends, famous people and bands, whenever there’s a lull in the day.

But that very scrolling experience could soon be turned on its head. The announcement from Instagram HQ yesterday that they’ll be implementing an algorithm that’ll order your timeline “to show the moments we believe you will care about the most – rather than the current way of displaying posts chronologically – will most likely mean that your Instagram feed will more closely resemble that of your Facebook timeline, which is apparently arranged to give priority to the pages and friends you connect with the most.

Mogul Talk @djkhaled

A photo posted by Kim Kardashian West (@kimkardashian) on

Humans are naturally resistant to change, so the reception to this new algorithm has elicited plenty of online grumbling (with some even perpetuating the #RIPInstagram hashtag on Twitter). However, these changes will have a direct impact on how you receive and engage with posts from the accounts of your favourite musicians, as Instagram themselves pointed out in the same statement:


If your favourite musician shares a video from last night’s concert, it will be waiting for you when you wake up, no matter how many accounts you follow or what time zone you live in.

Yes, Instagram’s clever gremlins, who busily hack away at code 24-hours-a-day, will soon make the above a reality, making it so the order of photos and videos in your feed will be based “on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.” So, if you’ve a particular penchant for seeing what Taylor Swift was up to while you were sleeping, Instagram will ensure that it’ll be the first thing you see when you arise from your slumber, grabbing your phone and loading up Instagram, as humans in 2016 are so inclined to do.

A photo posted by Taylor Swift (@taylorswift) on

The changes should be rolling out in the coming months, and, as changes in technology often go, we’ll most likely act like it’s the greatest injustice to ever have befallen mankind before naturally accepting the change like it’s been around forever. And, if it means we don’t have to cycle through our feed to find the latest post from Foals’ world tour, then we’ll be all the better for it. Probably.

Sac-town…give me love! // Photo by @reubengotto

A photo posted by FOALS (@foals) on


Kevin Smith: “I’m the world’s biggest Kevin Smith fan”

The beloved cult filmmaker reflects on an extraordinary career

The Best Films of the Decade: The 2010s

As chosen by NME

The Best Songs Of The Decade: The 2010s

Here – after much debate – are the 100 very best songs of 2010s