Never try to second guess Justin Bieber. Yeah, he’s a pop star, but yeah, he loves metal too. Or, at the very least, he loves the iconography associated with the world’s hardest genre of music. So much so that he enlisted Mark Riddick – a graphic artist who’s done work for the likes of Autopsy and Dying Fetus – to design the logo for all the merch for his current ‘Purpose’ tour.
From Friday (August 5), you’ll be able to get your hands on this official Justin Bieber merchandise without even having to go to one of his shows, just nip to high street shop Urban Outfitters (and go online from August 8). There’s six items in the collection, including an oversized sweatshirt, football jersey, trucker cap, a coach’s jacket and more. All of them feature the devil horns-worthy ‘Purpose’ tour logo and prices range from £25-£69.
If you head down to UO stores in London (Marble Arch), New York (Herald Square) and Los Angeles (Melrose) on Friday evening (6pm-8pm local time) you can try your hand at the shop’s giveaways of the collection, with some pieces signed by Biebs himself. Which is nice.
Even if you’re not a winner, there’ll still be a live DJ set by Eliphino (London), Getlive! (NYC) and Soulection’s Joe Kay (LA), plus refreshments and bragging rights of being one of the first to be able to purchase the clothes from the line.