As Great Britain looks forward to the start of summer, some wintry souls in the TV scheduling department at More 4 are counting down the days until Christmas. Or at least, so it seems.
This Bank Holiday morning, More 4 aired Bing Crosby’s classic festive flick, White Christmas – 208 days before Christmas Day.
There was at least some method to the madness. The hit Christmas song was apparently first recorded on the 30th May 1942 so the channel was attempting to mark that all important 74th anniversary. But mostly, it just confused the hell out of everyone.
Can't believe More4 showed #WhiteChristmas today, when it's first day of summer on Wednesday!
— dianne blackwell (@diannelovesfizz) May 30, 2016
Here's my feelings on that one: pic.twitter.com/Hq3VxT3fDd
— Tank Engine (@Keepthegunonhim) May 30, 2016
WHY would you broadcast White Christmas today? Just why??? #WhiteChristmas
— Sharon (@SR_SpikeUK) May 30, 2016
— Zoe Rabbitt (@Funkyk2009) May 30, 2016
Still, after a long weekend of bank-holiday boozing, maybe a little bit of festive cheer was exactly what we all needed?