What to expect from the upcoming MTV Europe Music Awards? The 22nd instalment of the awards ceremony, which will be held at the Mediolanum Forum in Milan on October 25, will feature performances from Justin Bieber, Pharrell, James Bay, Rudimental and Jess Glyne – they’re safe, they’re definitely happening – and you can also count on grindingly awkward banter from genial host Ed Sheeran. But what else will go down? Will Beliebers slaughter Swifties in a sickening display of hormonal violence over the outcome of the Biggest Fans category? Perhaps not, but here are five actual, real predictions for this year’s ceremony.
Mark Ronson will reap his reward
The ‘Best Song’ category is probably a safe bet this year. Wiz Khalifa’s ‘See You Again’, taken from the Furious 7 soundtrack and imbued with the emotional oomph of being dedicated to the film’s late actor Paul Walker, is arguably the only contender in a list that also includes Major Lazers’ ‘Lean On’, Ellie Goulding’s ‘Love Me Like You Do’ and Taylor Swift’s ‘Bad Blood’. But the winner surely has to be Mark Ronson and Bruno Mars megahit ‘Uptown Funk’, the fifth best-selling British song of all time, having shifted more than 14m copies worldwide. Not sure how its 11 writers will share the gong, though.
It will be the year of the Biebs
Ed Sheeran is nominated for ‘Best Male’, as is Pharrell, Kanye and Jason Derulo (only the latter probably doesn’t stand a chance). But everyone knows 2015 is the year of fellow nominee Justin Bieber, so the recently redeemed Canadian pop star seems likely to take the crown. Which might be a bit awkward for the ceremony’s host Ed Sheeran, though he seems an affable chap.
The Best Push Act will play it safe
Despite inspiring the weirdest category name since Most Addicting Game at the Kids’ Choice Awards, Push is a good thing – an MTV show promoting a new, up-and-coming artist each week. The award picks the best of the bunch (weird to think 2014 winner Sam Smith was deemed worthy of a ‘Push’ so recently), which this year could be Echosmith, James Bay, Jess Glyne, Kwabs, Natalie La Rose, Royal Blood, Shamir, Shawn Mendes, Tori Kelly, Years & Years or Zara Larsson. If we lived in a sane and just universe, Las Vegas pop nugget Shamir would win, but bet on ubiquitous London electro-poppers Years & Years.
Swifties will shake off Directioners
The Biggest Fans category was only invented in 2011, 17 years into the ceremony’s existence. Fandoms didn’t exist before 2011; we just banged rocks together and grunt the names of our favourite artists over and over. 1D have won Biggest Fans twice before, so rule them out. We reckon Taylor Swift’s fans will win this category, for which Beliebers (Justin Bieber fans), 5SOS (5 Seconds Of Summer), Katycats (Katy Perry) are also nominated. Sorry, just threw up a little bit while typing those nicknames. Anyway, Swift’s always giving her listeners free stuff – one received $1,989 to pay her student loan – so they seem pretty locked in.
It will be a good night for Tay all round
The nominees in the Best Female category are: Ellie Goulding, Miley Cyrus, Nicki Minaj, Rihanna and Taylor Swift. Ellie Goulding probably doesn’t inspire strong enough feeling, while Miley, Nicki and Rihanna perhaps haven’t been quite ubiquitous enough to win in 2015. On the other hand, Tay’s every move has been documented by the media and her 1989 tour’s grossed a staggering $86m since last year. She’s a powerful woman, no doubt, and likely to be crowned as such.