When The 1975’s ‘Love Me’ landed in October 2015, it represented a shift in gear for the Manchester four-piece. Self-aware, glossy – ‘post-ironic’, as frontman Matt Healy puts it – the single mocked the paradoxical celebrity culture that spawned it.
A few weeks later its music video arrived. The clip, which had cutouts of tabloid fodder including Ed Sheeran, Miley Cyrus and Harry Styles, seemed to be a ruthless takedown of celebrity, but Healy says it has a very human heart. “It was at a time when we were on tour all the time and I’m there with my shirt open like messianically giving it to the crowd and I wanted a song that was like ‘love me if that’s what you wanna do.’
“It’s about a lack of self-awareness,” he continues. “If you’re offended by that song you have to admit to being un-self-aware – which none of us are – so we’re all mates. The way that I dress [our fans] is by giving them the benefit of the doubt and assuming they’re in on the joke. Of course I’m taking the piss out of myself for allowing myself to get there.”
Hear it from the man himself below:
The 1975 are nominated in the ‘Best British Band’ category at the NME Awards 2016 with Austin Texas.
You can vote here.