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Matt Healy On How He Wrote The 1975’s Celebrity-Scrutinising Single ‘Love Me’

When The 1975’s ‘Love Me’ landed in October 2015, it represented a shift in gear for the Manchester four-piece. Self-aware, glossy – ‘post-ironic’, as frontman Matt Healy puts it – the single mocked the paradoxical celebrity culture that spawned it.

A few weeks later its music video arrived. The clip, which had cutouts of tabloid fodder including Ed Sheeran, Miley Cyrus and Harry Styles, seemed to be a ruthless takedown of celebrity, but Healy says it has a very human heart. “It was at a time when we were on tour all the time and I’m there with my shirt open like messianically giving it to the crowd and I wanted a song that was like ‘love me if that’s what you wanna do.’

“It’s about a lack of self-awareness,” he continues. “If you’re offended by that song you have to admit to being un-self-aware – which none of us are – so we’re all mates. The way that I dress [our fans] is by giving them the benefit of the doubt and assuming they’re in on the joke. Of course I’m taking the piss out of myself for allowing myself to get there.”

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Hear it from the man himself below:

http://link.brightcove.com/services/player/bcpid12850839001?bckey=AQ~~,AAAAABumiUU~,CmZu1qzq0Nydx8DqfQUoDJv2_kpwyWWq&bctid=4684816427001

The 1975 are nominated in the ‘Best British Band’ category at the NME Awards 2016 with Austin Texas.

You can vote here.

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