The comedian, actor and video director on the year’s best promos
This is the greatest music video of all time and may never be bettered. It’s perfect and I will never tire of watching it. South Korean pop star Psy wrote the
song, directed the video and even choreographed it. He’s a genius!
Directed by: Psy
YouTube views (all at time of writing): 930,096,039
A great track with a video that owes a lot to MIA, but is definitely its own thing. I love that the video is set in a spirit-crushingly dull east European market.
Directed by: Bontchev & Burchardi
YouTube views: 408,713
LV are amazing producers and this vid featuring Okmalumkoolkat is a window into some strange Johannesburg stock-car racing subculture. Not the flashiest video ever, but it stands repeated views.
Directed by: Chris Saunders
YouTube views: 88,502
I’ve no idea how they made this masterpiece – especially knowing the limited budgets music videos usually get. It’s like a feature film about a futuristic sport which is a hybrid of American football, motorcycling and hockey, with robots and sinister old men thrown in too. Astonishing.
Directed by: Canada
YouTube views: 478,004
This was made for practically nothing and is full of brilliant ideas and images. It obviously took some poor guy weeks in front of an ageing PC. I love it.
Directed by: Guillaume Panariello
YouTube views: 221,308
Woodkid makes his own videos and does all the special effects himself. He’s incredible. The song is unlike anything I’ve heard, and the video, which is basically a kid running with an army of monsters, is one of the greatest things I’ve ever seen.
Directed by: Yoann Lemoine
YouTube views: 3,150,776