VO5 Heading Out: Polly O’Connell catches The Japanese House at NME’s Girls To The Front

Social media entrepreneur Polly O’Connell, co-founder of Bambi Social, saw Beabadoobee and The Japanese House in a night of all-female talent at NME’s second ever Girls To The Front show.

“Grimy but great”

Polly headed to The Shacklewell Arms for NME’s Girls To The Front night – “a grimy, east London pub, great for gigs like this,” she says, but sparkled the place up with some VO5 Invisible Flexible Natural Hold Hairspray.


Dirty Hit signee Beabadoobee opened up the evening and was joined loads of friends and fans in the audience who led singalongs of recent releases, ‘Coffee’ and ‘The Moon Song’,

Spinning out

Between acts, DJ Leonie Cooper kept the crowd going with hits from Dolly Parton to Kelly Clarkson. Legends only.


Shred it

The Japanese House – real name Amber Bain – treated fans to airings of old tracks as well as new songs from debut album ‘Good At Falling’.

Barrier buddies

Polly loved that the Girls To The Front, an NME showcase led by female or non-binary artists, put “women at the forefront”

“This is the funnest gig I’ve ever played”

Playing her intimate songs about heartbreak didn’t stop Amber from having a good night. “This is the funnest gig I’ve ever played,” she said on stage.

Orders up!

Another night in the bag!

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