Brother: Are you ready for “the future of music”? If not, leave now
Thirty seconds in to their first NME interview, Brother loudly declare: “We want to headline Glastonbury. And we will.” This follows their debut London show two weeks ago at the Flowerpot in Kentish Town, at which they mooched onstage and declared: “If anyone here doesn’t want to see the future of music, leave now.”
Two days after that, following on from just four gigs and having been courted by every single label in the land, they signed a deal with Geffen. A very large one. “We always expected a big reaction,” says singer Lee. “The most surprising thing to us is that all this hasn’t happened sooner.”
Under ‘Genre’ on Brother’s Facebook it unashamedly says ‘Gritpop’, and that – as in the overtly masculine, cagouled-up end of Britpop – is 100 per cent accurate (“We know Britpop is a dirty word. We don’t care”).
In the homemade video for ‘New Year’s Day’, they all wear shades and big coats and play in front of a massive Union Jack. Their last twitpic at time of going to press was half a pint of lager. Their first single ‘Darling Buds Of May’ (named after the ’90s TV drama) has been produced by Stephen Street, as has their album.
They will shortly play a London showcase gig at the Met Bar. Got the picture yet? This, ladies and gentlemen (mainly gentlemen, to be honest), is The Rebirth Of Britrock: ’90s Vintage. Back in a big way in 2011 if Brother have anything to do with it.
“We’re sick of all these American bands,” Lee sneers. “The Drums can do one. As can all those bands with beards. It’s time for a proper band with some bollocks. Hopefully other bands will follow us.”
As you may have guessed, all Brother songs swagger with goal-round-up riffs, big choruses and lyrics of the sort that mean either nothing or everything. Mr Zane Lowe has already declared “that if Britpop is going to make a revival, then Brother are the band to start it”. Brother have already publicly retorted that he “has bloody good taste”.
Not everyone is going to concur. Not by a long shot. “We’re already polarising opinion massively,” says Lee. “People might think we’re arrogant, but it’s just belief. We know how amazing we are. And soon everyone else will.” Hamish MacBain
Need To Know
• As a teenager, Lee played his first gig in Slough Tandoori. The band were paid in curry
• Bassist Josh Ward used to call Portsmouth home, but was coerced to live in Slough having met the rest of Brother
• Brother have produced their own broadsheet newspaper about themselves. It will be available shortly
This article originally appeared in the October 23 issue of NME