Meet 10 young game-changers who are united by the same mindset: it’s your path, you can create it. They are singers, songwriters, artists and presenters; graphic designers, rappers, fashion designers and gig promoters. You haven’t heard of them yet, but you will. They are the future. Next up is Oldham soul singer Jordan Max.
IS: Soul singer, songwriter.
HIS STORY: Jordan’s life changed the day his uncle played him Sam Cooke’s chilling 1964 protest song ‘A Change Is Gonna Come’. “As soon as I heard it, the emotion hit me and I started singing,” says Jordan, who’d been making beats since school, but only found the confidence to sing after hearing the classic track. “It’s emotion that makes you realise you can do things.” At the same time, a chance viewing of the Ray Charles biopic Ray stopped Jordan in his tracks and he started teaching himself piano. “My inspirations are very old school, the legends, the giants,” he says.
WHY HE’S INSPIRING: When he started out, Jordan’s music was vastly different from the sinister, stormy soul he’s making now. “I was making melodic hip-ho. It was a happier sound. Then life changed and my sound did too,” he says. Deaths in the family and soured romantic relationships informed the doomy, midnight moods of ‘Hell’, which became the blueprint for his new style. “I took a turn for the dark side,” he says. The song heads up Jordan’s debut EP ‘Only One Is King’, which is out on March 25, and digs deep into his northern roots as well as his own troubled psyche. There’ll be another EP before his first album lands in 2017 – until then, don’t let one of the most exciting new talents in UK music out of your sight.
HIS FUTURE IS: “The movement of my music.”