Season six of the acclaimed fire-breathing fantasy drama Game of Thrones is a mere two weeks away for UK viewers (and just 13 days if you’re in the US), and scores of people worldwide are pretty damn excited for its return. Take Ben, for example – Ben is so pumped for GoT’s return that he’s currently placing it in higher regard than the outcome of his own life:
I don't know if I'm more excited about my future or game of thrones season 6
— Ben Conway (@dinglebobs) April 10, 2016
Ben isn’t alone in exhibiting this hyperbolic vein of excitement, with international giddiness for the show’s return reaching pandemic proportions. It’s something that Sky Atlantic, the show’s UK broadcasters, has shrewdly picked up on, decidedly going to town on the promotion of season six seemingly with the policy of “no marketing idea is a bad idea.”
This has, however, proven to have been an erroneous policy, if the broadcaster’s latest promo is anything to go by. Asking Sky Sports News HQ anchor Jim White – a man who’s synonymous with wearing yellow ties and propagating football’s insane wealth – to explain “why your friends should surrender to Game of Thrones“, Jim (or rather his scriptwriters) has opted to cram in as many tenuous links between the show and sport as is humanly possible into one solid minute. The result, as you might be able to imagine, is rather jarring.
— Sky Atlantic (@skyatlantic) April 8, 2016
It’s OK, it’s over – you can come out now. Oh Jim, why? Why Jim? Who ever thought lines like “there’s the pace of it all, like watching a Formula 1 car crossed with Jamie Vardy” would ever sound good when uttered aloud? Jim. Jim!
Understandably, people haven’t let Sky get off lightly on what may conceivably be the most laboured television promo of all time. And so, like Ramsay Bolton sticking the dagger into some poor wretch, we bring you: the online backlash. Sorry Jim.
— The Biscuit (16-8-4) 🇮🇪 (@gentlytraceable) April 10, 2016
— YogaMatt79 (@YogaMatt79) April 8, 2016
— 𝓪 𝓶𝓾𝓯𝓯𝓲𝓽 𝓸𝓯 𝓽𝓮𝓪 (@scoobermensch) April 8, 2016