Performers will include Rihanna, Arcade Fire, Take That and Plan B. There’s been much talk of the ceremony being revamped and going all ‘edgy’ this year, though since presenters include James Corden, Cheryl Cole and Lewis Hamilton (WTF?), don’t expect much in the way of out-of-control rock’n’roll thrills.
That doesn’t stop us speculating on who will win, though. To that end, we asked online analyst types Meltwater to crunch some numbers and see which artists have generated the most buzz online.
Their results are based on monitoring online conversations which have happened the week in the run up to the awards. And while they should not be seen as predictions per se, they at least give some insight into what the public are thinking.
Here’s what Meltwater Buzz came up with for four key categories:
British Male Solo Artist
Favourite: Tinie Tempah (37% of online buzz)
British Female Solo Artist
Favourite: Cheryl Cole (55%)
Joint favourites: Take That/Mumford And Sons (33% each)
British Breakthrough Act
Favourite: Mumford And Sons (60%)
A couple of other findings: looking at all categories as a whole, Justin Bieber (80%) dominates overall online conversations, while Jessie J (61%) is actually generating more heat than Cheryl Cole (39%).
All good geeky fun. But who do you think will win big tonight?