When was the last time you thought about Kanye West? If your answer is more than two minutes ago, then his shambolic but weirdly effective marketing campaign for his seventh album – which has included four different album titles, three different tracklistings, two different covers, and one assertion of Bill Cosby’s innocence – has failed. His most recent marketing initiative was possibly one of the biggest album promo events ever: a huge fashion show for the third season of his Adidas Yeezy fashion line, combined with a listening party, all of which was streamed live on Tidal and beamed into cinemas across the globe. But he still hasn’t released the album to the general public.
One thing he has released, though, is his album’s artwork (above) and final title – ‘The Life Of Pablo’. Since he shared it online last night (February 11), people have been having fun with its text and visuals. The many repeated words lend themselves to misappropriation and meme-age, and there are already two dedicated websites to enable users to have a go. Try