Ibrahim Kamara

30 Seconds To Greatness: GUAP co-founder Ibrahim Kamara

As part of our #LifeHacks project, NME and the University of Salford are asking prominent figures from the creative industries to give an insight into their career journeys.

Our ’30 Seconds To Greatness’ video series features a bitesize piece of advice, or a lesson learned, from people who have made it to the top in music, fashion, film, tech, and other creative industries. A new video launches every Friday.

This time, our words of wisdom come from Ibrahim Kamara, co-founder of the world’s first video magazine, GUAP. His advice emphasises the importance of staying true to yourself: “No one wants a copycat – you’re original, be you.”