30 Seconds To Greatness: Oliver Proudlock

As part of our #LifeHacks project, NME and the University of Salford are asking prominent figures from the creative industries to give an insight into their career journeys.

Our ’30 Seconds To Greatness’ video series features a bitesize piece of advice, or a lesson learned, from people who have made it to the top in music, fashion, film, tech, and other creative industries. A new video launches every Friday

This time, our words of wisdom come from Oliver Proudlock, the fashion entrepreneur and Made in Chelsea star. His advice is simple and snappy: if you want to get ahead in your chosen field, “don’t just love it – live it.”