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Sigrid makes a bold entrance with defiant anthem ‘Don’t Kill My Vibe’

Katy Perry may indeed be the big pop comeback of the day – but nestled in just below her on several New Music Friday playlists across the land is an equally massive hit – and maybe even a better pop banger – from newcomer Sigrid.

‘Don’t Kill My Vibe’ is the first single from new Island signee Sigrid and it is, put simply, a belter. The 20-year-old Norwegian’s entrance is a clapback at all the naysayers and under-estimators (“You think you’re so important to me don’t you? But I wanted you to know that you don’t belong here”) with soft, building piano and scattered beats eventually submitting to Sigrid’s majestic chorus. 

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“When we wrote ‘Don’t Kill My Vibe’,” Sigrid tells NME, “Martin (Sjølie) asked me what I’d been thinking about, and I started talking about this difficult previous session I’d been in. I could’ve described this upcoming moment (of truth) as a bad teenage novel but ok, short version: I almost killed that Mac keyboard due to angry writing.” She’s channeled that frustrating experience into a huge response – and it’d be a fool who underestimates her again.

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