The Blaze’s award-winning music videos frame their soaring debut album perfectly

Not only have French dance duo The Blaze released a dead exciting debut album in the shape of ‘Dancehall’, they craft some of the most beautiful music videos you’ll ever see. Take a look at ‘Queens’, a wonderfully shot ode to life, love and youth, for proof.

Over the summer they’ve been taking these visuals and songs on the road across Europe and beyond. Before they premiered the album in London last week (Sep 3) we met French cousins Guilleame and Jonathan Alric to discuss their approach to these visuals, their album and taking it on the road.

You played Coachella at sunset earlier this year – that’s pretty special, right?

J: Things happened so fast, in a good way. We had so much to manage that we didn’t even realise until the moment that we were playing in Coachella. When we think about it in hindsight it’s like ‘oh my god’, but in the moment – it was like any other gig.

G: Sometimes we get stressed, but that is normal when you’re playing in front of 30,00 people. The stress I think is good because you can transform it in a good energy. Stress is still an energy.

How do you create concepts for your video?

J: We have so many topics that we like to talk about, like youthfulness and love. We love to speak about youth. But we don’t have any particular concept or a message, we like to leave that up to the public to tell their own story. We wanted to talk about life but we were obliged to talk about death too.

‘QUEENS’ features members from the Romani community – what was that experience like?

J: In a way we are really lucky to be invited into this community because it can be quite hard for filmmakers to do that.

G: We want to bring minorities and these groups into the light, because so often they’re ignored or not seen. When we see them in a move or in a TV show, they’re often portrayed in a cliche way, so we try to tell some normal and human stories. We were very honoured that we were allowed to do this video.

How long do these ideas take to come to fruition?

G: We need to be sure about what idea we want to be sure and what story we want to tell. So it’s a long time of preparation because each idea we have, we all put it on the table and fight with it, because we need to be sure about it. When we go to a community we want to be sure we are honest and true and understand this culture.

When you first linked up for a college project – did you have this kind of path in mind?

J: We were doing one thing after another, doing music, then music video then it was realising we had enough tracks to do an EP and then to play live, then for an album. It was a crazy process, but then realised let’s do it. We wanted to keep that creativity going. We tried to think about it so we could focus on the art.

The Blaze’s ‘Dancehall’ is out now