Watch – Merchandise Play ‘Become What You Are’ On A Roof In Tampa


So NME faves Merchandise filmed this video of ‘Become What You Are’ on the roof of their digs (the “House Of Infinity”) in Tampa over the weekend. Get past your envy at how sunny “Christmas time in Florida” looks and you’ll love it.

Witness frontman Carson Cox’s unique charisma close up as he bares his teeth, plays a flower-printed guitar and tinkles around with some bells. The song’s elongated to about 10 minutes ending with a sweet guitar solo from skilled guitarist David Vassalotti. Go see them when they come to the UK – they’re awesome live.

We ranked ‘Children Of Desire’ 24th in our Best Albums of 2012 list. Read more about Merchandise in our Radar feature and look out for the band in our special New Bands of 2013 issue coming soon.