NewJeans’ label ADOR responds to criticism of “sexual” lyrics in ‘Cookie’ with extensive statement

“This is in no way the kind of attention that the group, nor ADOR, nor even their adoring fans, are after,” wrote the label

Some within HYBE thought NewJeans’ concept was “plain” and lacked “public appeal”, says ADOR label CEO

In a new interview, Min Hee-jin also revealed that the rookie girl group's next release has already been plotted out: "If things go as planned, it will also be a very whimsical album"

NewJeans’ label ADOR says it will take legal action against “malicious activities” targeting the girl group

"No settlements or leniency will be extended to the perpetrators of such activities," wrote the label

NewJeans drop anticipated debut EP and ‘Cookie’ music video

The debut record of HYBE's new girl group will also be physically released next week

Watch the first teasers for HYBE subsidiary ADOR’s upcoming K-pop girl group

The as-yet-unnamed act's "first content" is due out July 22

HYBE subsidiary ADOR’s upcoming girl group set to debut in “the third quarter of the year”

"They will present the direction I’ve had specific plans for a new girl group for a long time,” said CEO Min Hee-jin

BTS’ agency HYBE launches new label in preparation for an upcoming girl group

ADOR's girl group will be making their debut in 2022