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ADOR
Some within HYBE thought NewJeans’ concept was “plain” and lacked “public appeal”, says ADOR label CEO
In a new interview, Min Hee-jin also revealed that the rookie girl group's next release has already been plotted out: "If things go as planned, it will also be a very whimsical album"
NewJeans’ label ADOR says it will take legal action against “malicious activities” targeting the girl group
"No settlements or leniency will be extended to the perpetrators of such activities," wrote the label
NewJeans drop anticipated debut EP and ‘Cookie’ music video
The debut record of HYBE's new girl group will also be physically released next week
HYBE’s latest girl group NewJeans make their much-anticipated debut with ‘Attention’
Their next song 'Hypeboy' will arrive tomorrow
Watch the first teasers for HYBE subsidiary ADOR’s upcoming K-pop girl group
The as-yet-unnamed act's "first content" is due out July 22
HYBE subsidiary ADOR’s upcoming girl group set to debut in “the third quarter of the year”
"They will present the direction I’ve had specific plans for a new girl group for a long time,” said CEO Min Hee-jin
BTS’ agency HYBE launches new label in preparation for an upcoming girl group
ADOR's girl group will be making their debut in 2022
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