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Rainmaker.gg’s data also claims that between May and June this year, hours of ASMR watched per day has increased by 38%, from 212,000 to 292,000. This comes alongside the bar chart below, which shows that ASMR viewership has more than doubled month-to-month in the last year.
Doron Nir, co-founder of StreamElements, which published the report featuring Rainmaker.gg’s data, said: “The ASMR category was introduced on Twitch in 2018 and has continued to grow consistently month-over-month with a recent peak in May of 6.6M hours watched.”
“Although ASMR has recently made headlines while being compared to the hot tub trend, the numbers show it has had momentum for a long stretch. Also, because it was already an established category, it should be easy to enable advertisers to opt-out of it.”
According to the data, Kaitlyn “Amouranth” Siragusa was the most popular streamer in May of this year with close to 700,000 hours watched, followed by Concetta “ImViolet_” Viola with around 300,000. Siragusa has roughly 3.15m subscribers on Twitch, and was banned recently for what she told Polygon was “sexual content.” Siragusa’s last stream before the ban was an “ASMR yoga stream” during which she held various yoga poses and simulated the sound of having your ear licked using a specially made microphone that has become a frequent staple of ASMR streams on the platform.
As of writing, the ASMR tag on Twitch has 2.4million followers and around 8,000 live viewers (June 24). The most viewed stream also has 381,000 views as well.
Spencer told Dropped Frames: “The only thing I can really say about Fable is, seeing the pedigree of the team and Playground, and where they set the bar for themselves in building a game—I think that showed with the Forza Horizon 5 preview that they had—I think people should just take confidence in that.”