88rising is launching a radio station for Asian music, called 88rising Radio, with US broadcaster SiriusXM – believed to be the first of its kind on American radio.
The multi-genre radio channel will be a 24/7 commercial-free channel, and will begin broadcasting at 12pm EST on Wednesday, December 2, Billboard reports. It will be accessible through online streaming and the SiriusXM app.
Music played on 88rising Radio will be curated by the label, and will reportedly feature “a heavy dose of pop music from a variety of Asian countries”. These include South Korea, Japan, China, the Philippines and Indonesia.
Big names already confirmed to appear on 88rising Radio include K-pop stars BTS, BLACKPINK, Twice and Jackson Wang. DJ Peggy Gou and Filipino singer Iñigo Pascual are also slated to appear.
88Rising Radio will debut with a 24-hour takeover by artists from the label’s roster and other Asian talent. Those participating include Yuna, Dumbfoundead, beabadoobee, Phum Viphurit, Japanese Breakfast and Keshi.
Dumbfoundead will host an 88rising Radio programme called Dumb Early, and the DJ SOSUPERSAM will host the programme SOSUPERSOUNDS. Next year, label head Sean Miyashiro will host a weekly global Asian countdown show called The Greatest 8.
Other shows – including some produced in Asia – are in the works, including shows dedicated to Asian music subgenres like Japanese city pop and Korean R&B from the 2000s, plus a “variety podcast show” developed around Jae of South Korean rock band Day6.
The launch of 88rising Radio coincides with the staging of Double Happiness Winter Festival today (December 2), which will feature performances from signees Chung Ha, Stephanie Poetri plus other Asian acts such as Yuna, ATEEZ, CHAI and more.