Korean soloist BIBI has unveiled a surprisingly intense music video for ‘Life is a Bi…’, the latest single from her recently released album of the same name.
The clip opens relatively serene as a high school version of BIBI wanders alone through a field while listening to music. However, things quickly take a left turn when a crowd of people start running towards her, spurring the singer to also take off. She later finds herself in a series of unfortunate events where she’s forced to keep on running. At one point, BIBI chases after her groom who seemingly left her at the altar.
“‘Cause I’ve been rim of the world (world) / ‘Cause I’ve been rim of my life (life) / I’ve been six feet under (under) / But I’m nine feet upward (bitch),” she sings.
The music video is the third visual the artist has released from her new mini-album, ‘Life is a Bi…’, which arrived in late April. She had previously released clips for the cuts ‘SAD MAD AND BAD’ and ‘Birthday Cake’.
Per a report by South Korean news outlet OSEN, ‘Life is a Bi…’ is focused on the singer’s talent for story-telling. BIBI has also participated in the five-track album’s overall production process, notably its concept planning, lyric writing, music composition and styling.
BIBI had debuted in 2019 with her EP titled ‘The Manual For People Who Want To Love’. In February this year, she also dropped her first single, ‘Eat My Love’, which was paired with a bubbly music video.
The musician was first discovered during her stint as a contestant on the reality television series The Fan. She was later signed to the agency Feel GHood Music shortly after, which was founded by Tiger JK.