Higher Brothers rappers Psy.P and KnowKnow, along with Chengdu rapper Ty., have partnered up to create a non-fungible token (NFT) music video titled ‘Phuket’.
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‘Phuket’ will be released tonight (September 9) at 8pm Singapore time via the Binance NFT Marketplace. Five versions of the NFT will be available for purchase at US$99.
On an Instagram post, Psy.P released a teaser for the music video, which was directed by visual artist Aslan Malik and produced by LABS, a subdivision of Club Media. Watch it below.
Only 3,000 copies of the NFT will be available. A portion of proceeds will go to Crypto Against COVID, Binance’s charity initiative aimed at aiding “hospitals and other institutions around the world in combating the spread of the COVID-19 pandemic”.
Psy.P, who proclaims himself a “blockchain enthusiast” in a press statement, according to RADII, states that this is his first “experiment on NFT with my friends”.
“I hope NFT will be a part of the future in [the] music industry and could bring more opportunities to independent music talents,” he added.
Yesterday (September 8), KnowKnow released a collaborative single titled ‘如土’ with fellow Chinese rapper 谢帝BO$$ X and South Korean artist Dok2.
Higher Brothers have yet to release new music as a group in 2021. They issued the single ‘Empire’ last November via 88rising.
Member Masiwei was recently included on the soundtrack for Marvel film Shang-Chi and the Legend of the Ten Rings. The rapper was featured on the track ‘Lazy Susan’ alongside Rich Brian, 21 Savage and Warren Hue.