NIKI marks Valentine’s Day with retro-themed short film for ‘Every Summertime’

Inspired by “all the generational meet-cutes in history”

Indonesian singer-songwriter NIKI has dropped a short film for her track ‘Every Summertime’ to mark Valentine’s Day.

Titled ‘Every Summertime: A Love Story’, the retro-themed visual is directed by Daniel Cloud Campos and released today (February 8) via 88rising’s YouTube channel. It introduces a young couple from the 1970s on their anniversary and follows them through the decades of their love story.

Watch the short film below:

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In the video’s description, NIKI revealed that this latest video is the picture she had in mind when she penned the single, which was released as part of the Shang-Chi and the Legend of the Ten Rings film soundtrack.

“Inspired by Shang Chi’s mom and dad, our moms and dads, their moms and dads and all the generational meet-cutes in history that happened and could have been made into music videos – this is their story,” the artist said.

‘Every Summertime: A Love Story’ is the fourth video that the singer has released for the track. In August, she first launched the single along with a visualiser featuring rapper and actor Dumbfoundead and Minari star Alan Kim going on a drive around their neighbourhood.

It was followed by a Marvel-released video last September, where NIKI is seen singing and walking along the aisles of a supermarket. Finally, she dropped the laidback single’s official video in December which showcases NIKI’s journey on pursuing her music dreams.

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Apart from the hit, the singer also released the solo track ‘Split’ in November. This follows her string of collaborations in 2021, including her team-up with Honne titled ‘Coming Home’ and a joint song with Rich Brian and Warren Hue called ‘California’.

In 2020, she released her debut album ‘Moonchild’, which topped NME‘s list of the 25 best Asian albums of 2020.

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