On October 4 at 6PM KST, the idol unveiled the haunting music video for ‘28 Reasons’, the lead single of her brand-new solo record. In the new visual, Seulgi awakens on a mattress in an open field which she later dances in and sprints through.
Elsewhere in the clip, Seulgi showcases the sharp choreography to the dark new track. “28 reasons that ruined you, you don’t have to know / I have no bad intentions / You know all 28 reasons to run away / So why are you leaning on me again,” she sings on the chorus.
‘28 Reasons’ also comprises B-sides ‘Dead Man Runnin’’, ‘Bad Boy, Sad Girl’ featuring rapper BE’O, ’Los Angeles’ and ‘Crown’. Notably, ‘Dead Man Runnin’’ includes lyrics written by Seulgi and marks her songwriting debut.
The new release also makes Seulgi, Red Velvet’s main dancer and lead vocalist, the third member of the act to officially debut as a soloist. Main vocalist Wendy was the first to go solo with April 2021’s ‘Like Water’, followed by Joy with ‘Hello’ a month later.
On the other hand, Red Velvet’s last music as a group is their March 2022 mini-album ‘The ReVe Festival 2022 – Feel My Rhythm’, which was led by the single ‘Feel My Rhythm’. At the time, the quartet teased plans to release several records throughout the year under the ‘The ReVe Festival 2022’ series.
In a three-star review of the record, NME’s Tanu I. Raj wrote that the title track “delivers a dizzying dreamscape – perhaps the musical equivalent of a festival, judging by the carousel-esque melodies layering the song.”