Malaysian rapper SYA has released a music video for her debut single ‘PrettyGirlBop’ featuring Singaporean rapper Yung Raja.
In a press statement, SYA said the song, which was produced by was produced by SonaOne, was inspired by women like her mother who have stayed strong during difficult times like this pandemic.
“The whole country is in a difficult situation when the pandemic strikes, especially the women who have to work harder for their daily survival. When this song was written, I pour my whole emotions and soul,” she said.
The accompanying music video – which has amassed 10,000 views since its release on Friday, December 11 – features SYA dancing in her room while cuddling with her adorable cat, who spots a pearl necklace.
Other scenes in the music video depict the singer sitting with a live python. Yung Raja, who provides the hooks for the track, can be seen vibing along to the tune in a black room. Watch it here:
SYA added that the song is meant to inspire and empower women, as well as change the stereotype surrounding “pretty girls.”
“I’m trying to change the stereotype about ‘Pretty Girl’ and through ‘PrettyGirlBop’ I’m being cynical and sarcastic about it with ‘I’m fierce, and I will bite back’, so be careful!” she said.
“I want to take the initiative to inspire the women out there who still stay strong in order to survive and persevere through difficulties in life. I take it as a motivation, therefore, I will ensure as a female rapper, I’m hopeful and will continue to strive and to remain relevant and on par in the current male-dominated rap industry.”
SYA is the first female rapper signed under Def Jam Malaysia and Def Jam Southeast Asia. She became viral in January 2019 when she posted her first freestyle video ‘KIKA’, which grabbed the attention of Joe Flizzow, SonaOne and NJWA.