The track arrived on streaming platforms last Friday (Friday, July 30). ‘Spice Boy’ features the Def Jam Southeast Asia artist delivering his signature English and Tamil bars over dancey beats orchestrated by producers Flightsch and RIIDEM.
Watch the video for ‘Spice Boy’, which features Raja as the titular superhero facing off against bad guys in a warehouse and on a yacht:
While the segment saw Fallon light-heartedly roast the song for its repetitive chorus, Raja later shared a Twitter direct message exchange he had with the late-night host, who told him he and his house band The Roots “loved” the song.
On ‘Spice Boy’, Raja digs deeper into the bilingual hip-hop he has established with past releases. “Since I was a child I’ve always been proud of my culture – my roots, my mother tongue, everything that makes me ‘me’,” he said in a press release.
“Learning to embrace that, from a very young age, is one of the reasons behind the bilingualism in my art. A bilingual boy, born in Singapore and raised by South Indian parents – this is who I am.”
‘Spice Boy’ also pays homage to hip-hop and the impact that the genre has had on Raja’s life. Raja recalled first discovering hip-hop at 10 years old, and how “it made one of the first and strongest impressions on me creatively.
“That was the real beginning of my rooted identity and voice amalgamating with hip-hop culture.”