88rising has signed a first-look deal with Sony Pictures TV, readying a television series as well as film projects involving rappers Dumbfoundead and Rich Brian.
As reported by Deadline, the deal will allow 88rising to develop projects for film and television, with former NBCUniversal executive Alex Lin serving as its first development executive in this area. The maiden project slated for the partnership is a scripted series centering Asian and Asian-American culture.
88rising, which was founded in 2015, is currently working on a line-up of upcoming film projects. Per Billboard, these include We Stan, a comedy about K-pop fans produced alongside rapper/actor Jon “Dumbfoundead” Park, along with an as-of-yet-titled feature featuring Rich Brian, written and directed by Twilight actor Justin Chon.
“Our company was founded on the goal of providing more authentic representation of Asian and Asian Americans and giving them a platform and an opportunity to be at the center of stories,” 88rising founder and CEO Sean Miyashiro said in a statement.
“We are thrilled to expand our work and vision to television with the support of Sony to continue to make content that we want to make.”
Beyond its roster of Asian artists, 88rising had previously extended its cultural presence with a yearly festival in Los Angeles called Head in the Clouds. The fest was set to expand to Jakarta in 2020 before the pandemic set in.
“We are incredibly impressed with all that 88rising has achieved in music, media and storytelling,” Sony TV executive vice president of comedy development Glenn Adilman said in a statement. “We love everything they stand for and are thrilled to help bring their very unique and important Asian and Asian American stories to television and for the chance to work with their brilliant roster of artists.”
In December, 88rising launched a radio station in partnership with US broadcaster SiriusXM. Focused on Asian music, was touted as the first of its kind on American airwaves.