Master P

Snoop Dogg banned from calling his cereal brand ‘Snoop Loopz’

"We’ve built a national brand and disrupted the cereal industry"

Jack White is confused by Snoop Dogg’s new cereal: “Answers demanded”

Snoop and Master P launched 'Snoop Loopz' earlier this week

Master P on Drake and Kanye West beef: “I think it’s the people around them”

The music mogul thinks the pair needs better people in their corners

Master P and former NBA player Baron Davis are in talks to buy Reebok for $2.4 billion

"These companies have been benefiting off us, this could be history for this company going black-owned"