Xbox wants game streaming to be as simple as watching Netflix

"We want to make it as easy for people to stream a game as it is to stream a movie from Netflix, it should be that same simplicity"

Xbox wants Samsung TV partnership to bring back ex-gamers

"That's a key aspect of the value proposition, removing that friction so even people that used to be gamers who aren't gamers anymore"

Xbox hopes to reach 3billion players with new Samsung collaboration

"We've said for a while we wanted to reach 3billion gamers around the world..."

Xbox Game Pass is coming to Samsung Smart TVs without a console

The Xbox app is coming to Samsung Smart TVs on June 30

Samsung’s 2022 TV range will offer built-in game streaming – but also NFTs

Google Stadia, Utomik, and GeForce Now are already onboard