Sydney indie-pop artist Azure Ryder has shared a striking video for her recent single ‘Feeling Good’ – a cover of Nina Simone’s 1965 classic, recorded in partnership with Destination NSW – shot between the Blue Mountains and Sydney’s iconic Harbour Bridge.
The clip makes creative use of Ryder’s surroundings, with director Matt Dempsey and DOP Matty Ower blending shots of a smoky, backlit forest at nighttime, warmly hued fields of wheat, and the top of the aforementioned bridge in golden hour and the early evening. It marks the first time the Harbour Bridge’s Southern Pylon has ever been featured in a music video.
Take a look at the video below:
In a press release, Ryder said making the video was a poignant experience in her journey as an artist. “The experience you will see through my music video is one that I grew up my entire life believing in,” she explained. “The importance of what our surroundings can teach us, show us how to feel, and ultimately teach us how to be human.
The soul that Nina embodies and speaks of in ‘Feeling Good’ is the soul that is all around us if we just step out, open our eyes, and look up to the beauty and the story written along mountain tops and city pavements. I am grateful to have been a part of telling this narrative alongside the most incredibly talented humans that lifted me to literal heights of my dreams.
“We know how to exist but along the way I think we have forgotten how to live, so to share this journey with you around the special places I grew up in NSW was important to me. We are so lucky to have such magic on our doorstep it would be silly not to welcome it in.”
Tying into the clip’s New South Welsh aesthetics, Ryder endeavoured to collaborate with some of the state’s most renowned visual artists, including fashion stylists Paula Joye and Cheryl Tan. Ryder said it was “super special” to link up with the pair, who she noted “were extremely passionate about dressing me to feel true and strong in myself”.
“The relationship between fashion and music is a romance of self expression,” she continued. “I see fashion as an outward reflection of your insides so it was very important for me to share that story on my skin. I am super grateful to have had some of Sydney’s most heart-filled designers wrapped around me as I danced my feelings out.”
Initially released as a single in December, Ryder’s ‘Feeling Good’ cover came hot off the back of her third EP, ‘Ladder To The Moon’. The record landed in October 2021 via Island / Universal, and was flanked by singles ‘Some Kind Of Love’ and the title track. It marked her third EP in two years, with its predecessor, ‘Crazy With The Light’ (which featured the single ‘Stronger’), released a year prior.
Ryder made her debut last March with the single ‘Dizzy’ and EP ‘Running With The Wolves’. She followed it with an appearance on triple j’s Like A Version segment, where she delivered a cover of the Dua Lipa track ‘Don’t Start Now’.