ITZY return with stylish music video for ‘Cheshire’ and new mini-album

The quintet will also debut their new title track live at this year’s MAMA Awards

K-pop girl group ITZY have returned with their new mini-album ‘Cheshire’ and a bold music video for the lead single of the same name.

On November 30 at 6pm KST, the five-member JYP Entertainment act released the music video for ‘Cheshire’ from their mini-album which also dropped concurrently.

The bold new visuals see the ITZY members performing their choreography on a stage set of a reality game show. The group then appear in a space with green screens that transform into venues like a snowy landscape and a classroom.

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Hey, why so serious? / Just trust what you see / Don’t complicate it, nothing’s wrong, right? / Can you see me? Hey, why so curious? / Trust your gut, not your logic / Just take it easy, anything’s right,” they sing in the chorus.

Besides ‘Cheshire’, ITZY’s sixth mini-album also includes three B-sides — ‘Snowy’, Freaky’, and their first original English-language track ‘Boys Like You’, which also acts as the pre-release single for ‘Cheshire’. Released in October, this song came three months after the release of their fifth mini-album ‘Checkmate’, which was led by the single ‘Sneakers’.

ITZY will premiere the live performance of ‘Cheshire’ at Mnet’s annual MAMA Awards later today. The girl group have been nominated in several categories at the 2022 MAMA Awards, including Best Female Group, Artist of the Year and Worldwide Fans’ Choice Top 10.

They are also scheduled to perform at the upcoming 2022 KBS Song Festival alongside labelmates Stray Kids, aespa, (G)I-DLE, ENHYPEN, and more. The show will be hosted by IVE’s Jang Won Young, Na In Woo, and Kim Shin Young and air on December 16 at 8:30pm KST.

ITZY recently concluded the North American leg of their ‘Checkmate’ world tour on November 13 in New York. After taking a brief break to promote the upcoming record, the quintet will take their tour to Southeast Asian cities like Jakarta, Manila, Singapore and Bangkok in early 2023.

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