‘Catching Smoke’ is the eighth music video King Gizzard have released so far in 2021. The Melbourne band are planning to make a music video for every song from the record, having already shared clips for the tracks ‘Yours’, ‘Shanghai’, ‘Dreams’, ‘Blue Morpho’ and ‘Interior People’.
Danny Cohen directed the video for ‘Catching Smoke’, having previously worked with the band on their videos for ‘Gamma Knife’ and ‘People-Vultures’. The performance-based video sees lead singer Stu Mackenzie singing and playing the piano while covered in a cocoon, only to later break out and become the album’s titular butterfly.
Watch the video below:
In a press statement, Cohen described the video as something that “might feel like the past, or the future – maybe both.”
“It’s set wherever you want it to be, whenever too, in a time that’s everyone’s,” he says.
“It’s a story of a fleeting fleet, straying the course to inhabit their inner instinctual insect, I think.
Or maybe it’s precisely what it is: Sgt. Pepper’s Bug’s Life Matrix Band but more fun.”
In a separate statement, Mackenzie describes the song itself as being “about chasing the feeling that’s impossible to catch.”
“You’ll never get your hands on it, but you’re gonna try anyway,” he says.
King Gizzard released ‘Butterfly 3000’, their 18th studio album, last month (June 11). In a three-star review, NME’s Becky Rogers described the album as “a venture into upbeat simplicity.”
“It may be set apart from the rest of the Gizzverse repertoire,” Rogers wrote, “but ‘Butterfly 3000’ sounds familiar nonetheless.”