The national Our Soundtrack Our Stories campaign has garnered further support from large businesses, with Commonwealth Bank, Bonds and Nissan joining the cause.
The campaign was launched in August by ARIA, APRA AMCOS and other groups, with the aim of encouraging businesses to use more Australian-made music in their locations, promoting local artists and increasing their royalties.
It was inspired by a viral post from Jack River back in July, which pushed for Channel 7 to play more Australian artists during their coverage of the 2020 Olympics. River’s callout was ultimately successful, with the network agreeing to the request.
Today, Nissan and Bonds have pledged to play all Australian music in their stores across the country. Nissan also has a new Spotify playlist accessible to customers via a QR code.
“One of the major components of Nissan Radio is that it’s heavily influenced by Australian and New Zealand artists. This was a really important aspect for us when creating Nissan Radio, as we wanted to make sure the dealership soundtrack was unique to Australia and Australian consumers,” a spokesperson for the car brand said in a statement.
“We were delighted to work with Confidence Man and Sycco in our recent StepPay campaign, building on our work with homegrown artists Thelma Plum and Birds of Tokyo last year. We are proud to play a small role in driving more representation of Australian artists,” the bank’s group executive, marketing and corporate affairs Monique Macleod said.
The new brands join previously announced companies such as Qsic, 7 Eleven, Coles, Network 10, Rebel Sport and Bank Australia.