The team behind Groovin The Moo announce new regional festival

After receiving $1.2million as part of a government grant

While Groovin The Moo was one of many festival casualties of coronavirus restrictions, the team behind the huge regional event have revealed a new festival in the works, Fresh Produce.

Details on the new event are still pretty scarce, but we do know that Cattleyard Promotions – who put on GTM – received a $1.2million grant from the government as part of the RISE initiative to help create the event. It is set to hit multiple regional locations around the country in spring 2021.

“Our team is really excited and feeling very fortunate to be building another festival that has its home across multiple regions around Australia,” Cattleyard Promotions’ Steve Halpin said in a press statement.


The team say that Fresh Produce is a festival that has “been purposefully created to exist within the ever-evolving current climate”.

The RISE arts grants, ranging from $50,000 to almost $2million, were given to 115 different projects from over 300 applicants.

The release of the grants came under criticism back in August, after it was revealed that none of the $250million arts relief package had been dispensed yet. The RISE grants had finally started being dispensed by late November, six months after they were announced.

This year’s Groovin The Moo was cancelled just a month out from when the first leg was set to kick off. The 2020 lineup included Gang Of Youths, Tones And I, Clairo, Kelis, Ruby Fields and more.