YNG Martyr has shared a new single titled ‘IT HAPPENED’, the first to be released since his new signing with Warner Music Australia.
The punchy track sees the Wiradjuri rapper reflect on being at a place where he can pursue music full-time, rapping over a gritty, Swindail-produced beat: “All this money I made off the back of this shit that I’m saying and rapping / They told me I couldn’t, I showed ’em, I did it, I done it, it happened.”
In a statement, YNG Martyr elaborated: “I believe everyone has an ‘it’ that they are waiting to occur in their life, whether that is becoming a full-time artist or winning the lottery. ‘IT HAPPENED’ is a celebration of me finally feeling as though my ‘it’ has happened with music.”
‘IT HAPPENED’ arrives alongside a surreal, Josh Davis-directed video. Watch that below:
The Canberra-based Martyr’s career began in 2018, when he released debut single ‘Putin’. The following year, he took out a $15,000 loan to promote his single ‘Nike Ticks’ via meme pages and influencers.
The strategy worked, with the song becoming a viral hit on TikTok and Instagram, and racking up some 66million streams on Spotify alone. Since then, he’s continued to release a long string of standalone singles, including 2020’s ‘Ease Off’ and ‘BIG!’, a collaboration with Riff Raff that arrived last year.
“Penning this deal with Warner means that I can continue to grow independently overseas, but have the backing of a dedicated team within Australia,” Martyr added of his new signing in a statement.
“I am not usually a person who is interested in label deals, but after meeting the team here I was convinced that they had my best interest at heart and they knew what they were doing. The new Warner team is everything I could have asked for and more and I genuinely can’t wait to achieve what we have set out to achieve.
“My career has always been very DIY, and in a lot of ways I have done everything in reverse. 80 [per cent] of my listenership is currently in America, which is insane to me, but a big part of me has always itched to bring it back to Australia.”